Enjoy every day with Fanta! An orange flood started spreading through mobile phones of teenagers throughout the Czech Republic. Wake up the orange and you’ll be filled with Fanta fun!
Address the non-alcoholic Fanta drink target group aged 12-15 and 16-19 years in an entertaining manner. Produce and build up a unique, innovative and playful perception of this brand, using the playfulness of individual users. All that through the media which can be found in each trousers pocket or ladies’ bag – the mobile phone.
"Phomedia is a partner of our agency in realizing mobile marketing and thanks to their portfolio we can offer professional services to our clients. Its innovative and creative approach are what brings quite a revival to the Czech market and the term mobile marketing starts to acquire its real meaning."
Petr Struna
Digital specialist Starcom MediaVest Digital
